Terms & Conditions
Welcome to ISB SEO Pros. These Terms & Conditions (“Terms”) govern your access to and use of our SEO, marketing, and related services (collectively, the “Services”).
By engaging with ISB SEO Pros (“we,” “us,” or “our”), you acknowledge that you have read, understood, and agreed to these Terms.
If you do not agree, you must not engage or continue to use our Services.
1. Services
1.1 We provide search engine optimisation (SEO), pay-per-click (PPC), digital marketing, web design, and related services as described on our website.
1.2 You acknowledge that digital marketing and SEO are inherently uncertain and that outcomes depend on factors beyond our control (including search engine algorithm changes, competition, and market conditions).
1.3 We make no guarantee of any specific ranking, result, traffic, conversion, or revenue. Any statement regarding performance is illustrative and not a promise.
1.4 We may modify, suspend, or discontinue any part of the Services at any time without liability.
1.5 While using our Services, you agree not to hire, contract, or engage any other SEO, digital marketing, or web agency for the same or similar services without our prior written consent. Doing so will be considered a material breach of these Terms, and we reserve the right to immediately terminate all Services without refund.
2. Engagement, Payment & No Refund Policy
2.1 Engagement with ISB SEO Pros is month-to-month and may be cancelled at any time by either party with written notice. No long-term contract is required.
2.2 All payments are due upfront before work begins.
2.3 All fees are final and strictly non-refundable under any circumstances, including dissatisfaction with results, business changes, or early cancellation.
2.4 You agree not to initiate chargebacks or payment reversals through your bank, credit card company, PayPal, or any other payment processor. If a chargeback is initiated, you remain liable for the full invoiced amount plus recovery costs and fees.
2.5 Late payments may incur interest at 2% per month or the maximum amount permitted by law. We reserve the right to pause or terminate Services for non-payment.
3. Client Responsibilities
3.1 You must provide accurate information, timely access, approvals, and cooperation needed for us to deliver the Services.
3.2 You are solely responsible for implementing our recommendations unless otherwise agreed in writing.
3.3 You shall not engage in illegal, unethical, or “black-hat” SEO practices. We may immediately terminate Services without notice if you do so.
3.4 Your delay, inaction, or failure to cooperate may affect performance. We are not responsible for any negative impact caused by your delay or failure to implement recommendations.
3.5 You authorize us to reference your business as a past or current client in our portfolio or marketing materials unless you object in writing.
4. Intellectual Property
4.1 You retain ownership of all materials, data, and content you provide.
4.2 We retain ownership of all intellectual property, processes, systems, templates, and tools created or used by us (“Our IP”).
4.3 You are granted a non-exclusive, limited, revocable license to use Our IP only during your active engagement with us.
4.4 You warrant that all materials provided by you are lawful and do not infringe third-party rights. You agree to indemnify and hold us harmless from any claim arising from your breach of this warranty.
5. Confidentiality
5.1 Both parties agree to keep all non-public business, technical, and personal information confidential.
5.2 Confidential information may be disclosed if required by law or government authority.
5.3 We may share necessary client data with contractors or team members bound by confidentiality agreements solely for performing the Services.
6. Warranties, Disclaimers & Limitation of Liability
6.1 We will provide our Services with reasonable skill and care consistent with industry practices.
6.2 Except as expressly stated, the Services are provided “as is” and “as available.” All warranties, express or implied, including fitness for a particular purpose or merchantability, are disclaimed to the fullest extent permitted by law.
6.3 You acknowledge that we do not guarantee:
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Any specific keyword rankings, traffic levels, or sales results;
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That search engines or platforms will maintain any current policies;
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That your website will not be penalized, filtered, or deindexed.
6.4 We are not liable for: -
Any indirect, incidental, consequential, punitive, or special damages;
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Any loss of profits, data, opportunity, business, or goodwill;
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Any damage caused by search engines, competitors, or third-party systems.
6.5 To the maximum extent permitted by law, our total aggregate liability for any claim is limited to the total amount paid to us in the three (3) months immediately preceding the event giving rise to the claim.
6.6 You agree to indemnify, defend, and hold harmless ISB SEO Pros, its owners, employees, and affiliates from any claims, losses, liabilities, damages, or expenses (including reasonable legal fees) arising from: -
Your use or misuse of the Services;
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Your breach of these Terms;
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Your content or third-party rights violations.
6.7 We are not responsible for search engine penalties, deindexing, or loss of ranking caused by algorithm updates, prior SEO actions, or third-party work.
7. Termination
7.1 Either party may terminate the Services at any time by written notice.
7.2 We may immediately terminate or suspend Services without notice if:
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You fail to pay on time;
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You breach these Terms (including the exclusivity clause in Section 1.5);
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You engage in illegal, unethical, or fraudulent activities.
7.3 Upon termination: -
All unpaid fees become immediately due;
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Any license to Our IP automatically ends;
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We may delete or restrict access to deliverables;
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Clauses regarding limitation of liability, confidentiality, and indemnity survive termination.
8. Dispute Resolution
8.1 Any dispute shall first be attempted to be resolved amicably within 30 days.
8.2 If unresolved, the matter shall be referred to binding arbitration under the laws of Pakistan, held in Islamabad, in accordance with the Arbitration Act, 1940 (or its successor legislation).
8.3 The decision of the arbitrator shall be final and binding, and no party shall have recourse to a court except to enforce the award.
8.4 Each party shall bear its own legal costs.
9. Miscellaneous
9.1 Governing Law & Jurisdiction: These Terms are governed by the laws of the Islamabad Capital Territory, Pakistan. Any proceedings shall be subject to the exclusive jurisdiction of the courts and arbitration centres of Islamabad, Pakistan.
9.2 Entire Agreement: These Terms, along with any proposals or invoices, constitute the entire agreement and supersede any prior understandings.
9.3 Non-Reliance: You acknowledge that you have not relied on any statements or promises outside these Terms.
9.4 Severability: If any clause is found invalid, the rest shall continue in full force.
9.5 Waiver: Failure to enforce a right does not waive it.
9.6 Assignment: You may not assign these Terms without our consent. We may assign them without restriction.
9.7 Force Majeure: We are not liable for delays or failures caused by events beyond our reasonable control (including acts of God, war, or government restrictions).
10. Acceptance
By paying for or engaging ISB SEO Pros, you confirm that you:
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Have read and understood these Terms;
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Accept them fully; and
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Acknowledge that you cannot seek refunds, chargebacks, damages, or legal claims against ISB SEO Pros under any condition.
Thank you for choosing ISB SEO Pros.
We look forward to helping grow your online presence.
