The cost of hiring an SEO company can vary widely depending on the services you need and the size and complexity of your website. Some companies charge a flat fee for their services, while others charge based on the number of hours they work or the specific tasks they complete.

On average, you can expect to pay anywhere from $500 to $5,000 per month for SEO services, 

with many companies falling in the $750 to $2,000 per month range. Keep in mind that these costs can vary based on your location, the competitiveness of your industry, and the specific goals you want to achieve.

It’s important to get a clear understanding of the costs involved before you begin working with an SEO company. Make sure to ask for a detailed breakdown of their services and the associated costs so that you know exactly what you’re paying for.

To hire the best SEO specialist, you should consider the following steps:

1. Define your goals: Before you start looking for an SEO specialist, it’s important to have a clear understanding of what you want to accomplish. Do you want to improve your search engine rankings for a specific set of keywords? Do you want to drive more traffic to your site? Do you want to improve the user experience on your site? Having specific goals in mind will help you find an SEO specialist who is the right fit for your needs.
2. Research potential candidates: Take some time to research potential SEO specialists to see what skills and experience they have. Look at their websites, read through their case studies, and check out their LinkedIn profiles to get a sense of their expertise and track record.
3. Check their references: Reach out to the SEO specialists on your shortlist and ask for references from past or current clients. This will give you a sense of how well they have worked for others and whether they have the skills and experience to deliver results for you.
4. Consider the cost: SEO can be a long-term investment, and the cost of hiring an SEO specialist can vary widely. Be sure to get a clear understanding of the costs involved and whether they are reasonable given the expected results.
5. Sign a contract: Once you’ve found an SEO specialist that you want to work with, be sure to sign a contract outlining the scope of work, timeline, and payment terms. This will help ensure that both parties are on the same page and that there are no misunderstandings down the road.

Whether you should hire someone to do SEO for your website depends on your specific needs and goals. If you have the time and resources to learn SEO and implement it yourself, it may be possible to achieve good results on your own. However, SEO can be a complex and constantly-evolving field, and it can be challenging to stay up-to-date with the latest best practices and strategies.

Hiring an SEO specialist or agency can be a good option if you want to get professional help with improving your search engine rankings and driving more targeted traffic to your site. An experienced SEO specialist or agency can help you develop and implement an effective SEO strategy, and they can also provide valuable insights and recommendations based on their expertise and knowledge of the industry.

Ultimately, the decision to hire someone to do SEO for your website will depend on your budget, the time you have available, and the level of expertise you have in SEO. If you’re not sure whether hiring an SEO specialist or agency is the right choice for you, it might be helpful to start by discussing your goals and needs with a few different companies to see what they recommend.